01
U.S. Readiness Assessment
A clear, written view of whether your brand is ready for U.S. retail—and what to fix first.
- Positioning and category fit
- Wholesale pricing review
- Supply and fulfillment gaps
- Initial target-account shortlist
U.S. Market Entry & Brand Representation
Bring exceptional brands to U.S. retail.
We help selected international food and beverage brands prepare for the U.S. market, connect with the right buyers, and build lasting retail accounts.
Why MarketXpand
A founder-led partner for the U.S. market.
Entering the United States takes more than a good product. Buyers expect clear positioning, workable pricing, reliable supply, and a brand that is ready to follow through after the first order.
MarketXpand works with a small number of brands at a time. We help you decide whether you are ready, focus on the right channels, and represent your brand to natural and specialty retailers and distributors.
Services
From first assessment to ongoing representation.
02
Market-Entry Strategy
A focused plan for where to sell, who to approach, and how to present your brand.
- Priority channels and accounts
- Buyer presentation and sell sheet
- Launch roadmap
- Specialist coordination
03
Retail Representation
Hands-on account development with retailers and distributors, with monthly reporting.
- Buyer outreach and follow-up
- Samples and submissions
- Negotiation support
- Reorder and account follow-up
How we work
A clear path, step by step.
- 1
Discovery call
We learn about your brand, products, and goals for the U.S.
- 2
Readiness assessment
Within about 10 business days of receiving your information, you receive a written go/no-go recommendation.
- 3
Launch plan
We agree on the channel, target accounts, materials, and samples.
- 4
Representation
We contact buyers, manage follow-up, and report progress every month.
Who we work with
Distinctive food and beverage brands, ready to grow.
Categories
- Premium shelf-stable foods and pantry products
- Specialty snacks, cacao, and condiments
- Premium mineral, spring, and sparkling waters
- Selected non-alcoholic beverages
What makes a good fit
- A clear reason for a U.S. buyer to choose your product
- Reliable production and export capacity
- Pricing that works after U.S. landed costs
- A realistic budget for samples, inventory, and launch
Retail channels
Prepared for America’s premium grocers.
We focus on the natural and specialty retailers where distinctive imported brands sell best, and build each brand’s pricing, materials and approach around what their buyers expect.
Examples of premium U.S. retailers in our target channels. Retailer names and logos are trademarks of their respective owners and are shown for identification only; their display does not imply endorsement of, or a business relationship with, MarketXpand.
Pricing
Simple, transparent engagement.
Step one
U.S. Readiness Assessment
$1,500 one time
Paid upfront. Delivered in about 10 business days.
Fully credited toward your first month of representation if we begin working together within 30 days.
- One brand, up to five SKUs
- Discovery meeting and document review
- Written recommendation and presentation call
- Shortlist of about 10 relevant targets
Ongoing
Retail Representation
$2,500 / month + 5% commission
Commission on net collected wholesale sales from agreed accounts.
- One brand, up to five active SKUs
- 15–20 named target accounts at a time
- Outreach, samples, submissions, and follow-up
- Monthly report and strategy call
Every engagement starts with a complimentary 30-minute discovery call. Prices in U.S. dollars. Representation begins with a three-month initial term, then renews monthly with 30 days’ notice. Samples, freight, travel, and retailer or distributor fees are paid by the brand. Importing, regulatory compliance, and fulfillment are not included. Retailer meetings, listings, and sales are not guaranteed. Full terms are set out in our representation agreement.
About
Built by a founder who has been on your side of the table.
MarketXpand was founded by Ruben Castellanos, founder of Bee Ulmo, a functional wellness brand powered by Nature’s Most Powerful Honey® from the remote, pristine forests of Chilean Patagonia. He developed the brand for the U.S. natural and specialty market, so he knows the founder’s side of the process: preparing a product for buyers, presenting the commercial case, and following through after the first meeting.
We work in English and Spanish with international brands from Europe, Latin America, the Middle East, Asia and Oceania.
Get in touch
Is your brand ready for the U.S.?
Tell us about your brand and products. We will reply to arrange a short discovery call.
contact@marketxpand.com